Pepsi has joined forces with Culinary Institute of America Consulting (CIA Consulting) again to reveal an unusual and daring creation called Colachup. As the name proudly suggests, this new condiment blends Pepsi and ketchup, offering an unexpected yet delicious taste experience.
If you're looking for something fresh and new to enjoy this summer, you won't miss out on this exclusive opportunity to try Colachup. Not only that, but Pepsi is also offering a weekend-long promotion of discounted hot dogs and Pepsi combos for those who can't get their hands on Colachup.
Currie Engel/ Time | Pepsi is branching out into condiments.
What Is Colachup?
Colachup is a revolutionary new condiment combining two iconic flavors many people love - Pepsi and ketchup! The taste is sweet and tangy, with a definite kick to it. In terms of ingredients, Colachup is made by mixing Pepsi with traditional ketchup.
The idea behind the fusion of cola and ketchup came from the creative minds at CIA Consulting. They were inspired by the classic tomato-based sauce and decided to inject some of Pepsi's refreshing flavor into the mix.
Partnership Between Pepsi and CIA Consulting
This is not the first time that Pepsi has partnered with CIA Consulting. In 2019, the two teamed up to create Pepsi-Roni, a whimsical blend of pepperoni and Pepsi that was a hit among pizza lovers.
Isha Sharma/ India Times | Pepsi Colachup was developed with the Culinary Institute of America’s business consulting unit
The success of Pepsi-Roni helped cement the relationship between Pepsi and CIA Consulting, leading to the development of Colachup. CIA Consulting prides itself on coming up with unconventional and unique flavors, and this partnership allows them to innovate and push the boundaries of culinary creativity.
Limited-Time Offer for Baseball Fans
If you're a baseball fan, you're lucky because Colachup will be available at four Major League stadiums on July 4. Fans attending games at Yankee Stadium, Citi Field, Nationals Park, and Target Field will have the chance to try Colachup firsthand. Pepsi also runs promotional giveaways at these stadiums, so it's worth watching for additional offers.
Weekend-Long Offer
For those who can't make it to the stadiums, Pepsi offers a weekend-long promotion of discounted hot dogs and Pepsi combos. You can get this offer by texting "FREEPEPSI" to 732-573-6837 and submitting a receipt showing you've purchased a hot dog and Pepsi Max. This promotion allows you to sample Pepsi Max and Colachup in the comfort of your own home.
PepsiCo/ Unsplash | Pepsi is vying for a top-of-mind association with franks this July Fourth
Conclusion
Pepsi and CIA Consulting's innovative approach to flavor combinations is something to look forward to. Colachup is just one example of the brand's willingness to take risks and challenge the norm.
While unconventional, the fusion of Pepsi and ketchup is a testament to the power of creativity and imagination, and we can't wait to see what else this partnership will produce in the future. Don't miss out on the opportunity to try Colachup for a limited time, and take advantage of the weekend-long offer of discounted hot dog and Pepsi combos too.
